Know Your Audience. You don't need to have a lot of money to know about your audience - you simply need to pay more attention to who they are; you can't give the people what they want, if you don't know anything about the people in the first place.
Have a Unique Voice. "There's a lot of buzz out there, but at the same time we're trying to keep something unique for fans in the U.S. so that it doesn't seem stale," said Olivia Wong, a senior account executive at WGBH National Marketing, regarding the kind of social content they produce for the American showings of Downton Abbey.
Plan Ahead. It's important to always be prepared for what's coming up. If you've got an important event coming up or an announcement in the works, you need to start strategizing the messaging you'll use in your social content.
Prioritize Your Platforms. It was only just recently that PBS Masterpiece joined social platforms like Vine, Instagram, and Pinterest. While PBS definitely recognized that such platforms are important and provide high rates of engagement, limited resources forced them to prioritize certain platforms over others.
Take Advantage of Partnerships. While it's important to tweet about or share your own content, no one is going to listen to you if you're pointing at yourself all the time. In order to truly excel in your social content, you have to make sure that you share the perspectives of others in the digital world.
Be Visual. Words aren't everything. Many times, pictures, videos, or other visuals can drive your social media activity.
Engage. It's important to remember that your audience is made up of several individuals, so taking the time to actually engage with those individuals through social media is one of the best ways to boost your brand.
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