From selling software to providing lawn care services and everything in between, the customer should always come first. Set the goal of doing whatever it takes to provide a high quality customer service experience. This should always be one of the foundations of your company.
Focus on Marketing
There is more to marketing than meets the eye. You don't have to spend thousands of dollars to get in front of your target audience. You don't even need to hire a dedicated marketing team to provide this service. What you do need is a laser-focused marketing plan that will point you in the right direction at every turn of the road.
A Process for Hiring the Best Talent
Any company can find employees. But only the best companies have a system in place for finding and hiring top talent. Don't get caught thinking that one candidate is as good as the next one. As you attempt to find and hire the best employees, remember the "7 C's" shared in this Forbes article:
Positive Corporate Culture
You want employees to be excited about their job. You want them to have a smile on their face when they enter the office every morning. There are things you can do to create an ideal workplace. A lot of it has to do with simply treating people with respect and courtesy. As a small company, you also have the ability to offer new employees a lot of opportunities to learn, as everyone working there likely has to wear multiple hats.
When creating your business plan, it's important to remain as focused as possible. There is nothing wrong with expansion, when the time comes, but a strong focus on your core product or service is a must. Successful businesses stay focused on what they know and what they do well.
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