But running a business, no matter how big or how small, is no easy feat. Laura Miller, president of Ink from Chase, shares her tips for female entrepreneurs.
1. Get social ... media, that is. There's no doubt that social media presence is important to a business's marketing strategy. "Whether it's Facebook, Twitter, or even Pinterest, social media has proven to be a good conduit to business results, including sales leads, third-party endorsements, and purchases," Miller says.
2. Use your networks. Being a small business owner is stressful, so use your network to form a reliable support system. Miller says it helps to have a peer or mentor who understands what you're going through and can help you navigate any potential problems you may face.
3. Learn to delegate. As an entrepreneur, it's easy to take on all of the responsibilities required to run your business - though it's not easy to manage them all. Miller advises small business owners to delegate work to their employees. But before you can do that, it's important to hire trustworthy employees and train them well.
4. Let your home life inspire you. Many women entrepreneurs have the responsibility of taking care of their homes and their kids, too, but instead of letting it stress them out, Miller suggests women take inspiration from their home responsibilities. "By translating what may already come natural to you in running your home into the workplace, you can create a seamless transition as you try to balance it all," Miller adds.
5. Never stop searching. Don't just use your existing network and resources - always stay on the prowl for new business leads. For small businesses, Miller notes, this is especially important as the stakes are higher. "Knowing where to look for leads can make all the difference," she says. "Industry groups are a great first stop, but only if you're thinking of them beyond sources of support and camaraderie."
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