While your business is still a bit smaller than Facebook, your public image as its CEO or founder is still very important. So, how do you carefully craft a presence on social media that looks like an effort of a whole team?
Fill out as much information as possible.
If you are representing a company, make sure you fill out as much information as you can about yourself and your business so people will be interested to find out more. We all get that you are a busy entrepreneur, but we won't enjoy following an account that has an egg for a profile picture on Twitter. Plus, make sure that all the links are working. It is better to not have any links at all than a broken link that sends to a 404 page.
You know what gives off a sense of carelessness or makes you look like an uneducated person? It's misspellings. Double check what you are sending out to the world. Use something as simple as Microsoft Word spellchecker or download an app for your phone, but please do check what gets posted for the whole world to see.
Respond to questions, comments and concerns.
You shouldn't be on social media to bask in all the glory. You should be online further promoting your business. And what's a better way to do it than to responding to questions and concerns? If you take just a little bit of time from your busy schedule to truly interact with your followers, your company's image will only improve.
Stay polite and well-mannered.
Unfortunately, not all things are rosy on the Internet. People do get mad and decide to vent in the comments section. Some people have nothing better to do with their time than to troll others. So, how are you supposed to handle those? Remember at all times that you are representing a company. Resist the urge to respond with what seems like a clever joke or get into arguments. It is your and your company's reputation that will be ruined, not theirs. Simply remove or flag those comments. Move on with your day.
Show some behind-the-scenes moments.
What makes it interesting to follow founders and company insiders is an ability to see some behind-the-scenes action. While you may not have the funds to hire a professional photographer to follow you around, you could snap some selfies or ask employees to take just a few photos of you.
Post often, but be mindful of the quality of the content.
You might feel like it's a great idea to act as a face of the company one day, and then not feel inspired the next day. However, once you decide to represent your company online and actually start doing it, there is no way out. It's really a full-time responsibility. So, unless you're committed to posting often and bringing value with your content, do not do it. Again, it just looks careless if you show up online once every three months to share some random article or your company's profits. You're either all in or you're out.
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