Why, in this digital age, does this type of telemarketing still exist? It's pretty easy, and to some small extent it still works. Given there is little cost to "robo dialing," companies like Google or the hundreds to thousands of "online marketing experts" out there will call every day. Mostly, this happens and works because small business owners simply don't have the time to research and understand what will work (or not) for their business online. I've been there, making the decision between the online directory, the bus stop bench ad, the event sponsorship, and the print ad. It's tough to know which one might work to find your next customer. It's even tougher to track and figure out which one actually performs.
The calls come from Google because they simply want you to provide correct local business information. For now, providing your correct and validated business information will give you a leg up in local search. With correct local business information for every company in America, Google could provide an amazing marketing experience. Understandably, this is good for their business, but it can also be good for yours. Having a correctly-formatted Google My Business listing will stop the phone inquiry to validate it. It may not stop all your annoying marketing calls, but at least Google's robo-dialers won't bug you anymore. Beyond that, the better your local listing looks (or what is called a "validated" listing) on Google, the more likely your company will be found by your customers and prospects on local Google searches.
The irony of this telemarketing stressor is that validating your Google local listing is pretty painless. It takes a few steps and a few days to a week via snail mail to prove you are you and at your location, but the payoff - to be noticed better on Google, locally as well as stopping the robocalls, is well worth it. Simply go to Sparkible's detailed Fix My Google Local Listing instructions on our website to find out how. From there, you can walk through the steps you will need.
Mike Steely powers Sparkible, a Little Rock Chamber member and partner, and a digital marketing company focused on improving a business' ability to grow customers online. Contact him at firstname.lastname@example.org.