We live in a time when information, and access to information, is readily available. If you own a smartphone, you can download an entire course on entrepreneurship through your podcast app. This has been great, but also a problem for entrepreneurs today.
Information overload is real and stunts the growth of many businesses. You continue to take in so much information that you don't know what you should be doing. What's more, much of the information is often contradictory because everyone is pushing what they believe is the right way to grow a business.
You already have the knowledge you need
The reality is that, by the time they're ready to launch a business, most entrepreneurs know more than they realize. You study and you research. You become knowledgeable through the access we have to information on the Internet. If you were to take a quiz, you would pass with flying colors.
You already have the knowledge. Many already have the knowledge. What separates those who are successful from everybody else is what they (you) do with that knowledge. The knowledge is useless if you never get out in the market and take the first steps. Entrepreneur Brendon Burchard said at his Expert's Academy conference that one major factor for success in business is "speed of implementation."
Knowledge is useless without action
Failure sucks. Failing feels like someone punched you and your dream in the face. But, failure is a sign of action. If you never experience failure, it means you aren't taking the kind of action you need to accomplish your loftiest goals. Knowledge is not enough. You could hold degrees, certificates and awards for your knowledge, but you'll never be successful if you don't turn that knowledge into actionable steps.
Researching your market, the audience and the possible points of struggle are critical. Preparation and a plan leads to success, but you'll never know until you test that plan. Testing is the surest way to know what works and what doesn't. Everyone's businesses and goals are different.
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