If you're a small business looking to discover bright, young, and energetic employees who want to make a splash, you won't find them by soliciting resumés or posting an ad in the newspaper. Even job boards now play second fiddle to social media sites like LinkedIn, Facebook, and Twitter.
The good news is hiring Millennials doesn't have to be a painful process. Here are three critical tips on how to do it right:
Tip 1: Cultivate (and promote) a happy work environment.
Millennials increasingly get to choose where they work. If your workplace is attractive (and it's promoted in all the right places), Millennials (and others) will want to be a part of your team. With ever-increasing frequency, former and existing employees are posting their workplace experiences anonymously to sites like Indeed and Glassdoor. Cultivating your reputation on these sites is critical if you are looking to attract talented Millennials.
Tip 2: Use opportunity as a calling card.
Big, faceless corporations may be able to offer benefits and compensation that you can't, but what you lack in extravagance, you make up for in opportunity. Recent surveys show Millennials want to be a part of something that will be big - not part of something that is already big. Opportunity can also help you retain the Millennials you already have. Gen Y workers tend to be flighty if they're not getting the fulfillment they need from their jobs. The lure of advancement can play a huge part in breaking the two-year employment cycle Millennials tend to average before moving on to other prospects.
Tip 3: Network the Millennial way.
Social media has become the recruiting tool of choice for Millennials. If you're still hanging a "Help Wanted" sign on your door, forget about attracting anybody from Generation Y. The newer the social media platform, the more Millennials like it. They're not just contacting friends and setting up meet-ups there. They're searching for and landing jobs at companies like yours.
If you're willing to recruit on your target employees' terms, you likely will have a workplace buzzing with motivated Millennials before you know it. If you're unwilling to break away from your hiring routine, you could be making a mistake that will haunt you for years to come.
Source: iCIMS Talent Acquisition Software Suite website.