Your employees are your greatest brand advocates. You can't expect stellar customer service from employees who feel distrusted and discounted. Successful businesses focus on creating memorable employee experiences to keep their staff engaged and happy.
How can you ensure you're treating your employees as your most loyal customers?
- First, engage them in this conversation. No one knows how to upgrade the employee experience better than your employees themselves. Ask them what they love about working in the company and what they would want you to do differently to reduce frustrations and improve work conditions. Listening is crucial.
- Involve employees in decisions. Grant them autonomy and flexibility. Show you trust them to do the job you hired them for. Employees want to know their voices are being heard and their opinions matter. Consistent communication and a culture that welcomes feedback keep employees from feeling that they're kept in the dark. Employees who are involved in any aspect of the company feel ownership.
- Be authentic. The driving force behind everything you do should be to create an atmosphere where everyone feels like they belong. With a strong purpose, employees can easily see why leaders are doing what they are doing. Take action. Observe closely. Refine systems, policies, and practices to honor employees. When people see you are sincere, you will get employee buy-in and win their trust.