While it’s true that a Facebook page shouldn’t be used in place of a website, it’s important to remember that, like your website, your Facebook page can get ranked in Google search results. Here’s how you can give your Facebook page and posts a competitive edge that increases your visibility.
Ignite Little Rock Blog
Ignite LR is the chamber's weekly email and blog for entrepreneurs and small business owners in the Little Rock region.
Each week, we curate information that can help you start or grow your business. Not receiving the Ignite LR email? Sign up here.
How Millennials are Marketing to Gen Z
If the majority of working adults can be classified as millennial, how are they marketing their businesses to the next generation? Those born after 1995, known as Gen Z, have grown up completely surrounded by technology, making traditional marketing efforts relatively useless. In order to capture the attention of the next generation, you have to be creative.
Lead a Winning Sales Team With Counterintuitive Thinking
There is no shortage of sales tips - what to sell, when to sell, what to say, what not to say. However, like almost every other aspect of business, sales is constantly transforming as a result of new technology, and many “fail-proof” sales assumptions aren’t necessarily valid.
Don't Scale Your Sales Team Until You've Done These Four Things
Scaling success is never just the result of an amazing product. An effective prototype and smart marketing might earn a startup a few early wins, but scalable sales require much more than that: a team of skilled salespeople - with a competent, motivating sales leader - who have mastered multiple acquisition channels in an effective external communication strategy.
Refreshing Your Brand Doesn't Mean Starting Over
In order to compete, it may seem like you need to constantly reinvent yourself, but that’s just not true. There are ways to make impactful changes that resonate with your customers without starting from scratch.
You Can't Get VC Funding for Your Startup. Now What?
When push comes to shove, a good idea, even a great one, is nothing without the practical back end. And it's at this point that young entrepreneurs who can’t self-fund their startups or obtain money from friends and family traditionally realize their ...
Mark Cuban Shares the One Mistake New Entrepreneurs Always Make
What's the biggest mistake new entrepreneurs make? Focusing on the wrong thing, according to Mark Cuban, Shark Tank shark and owner of the Dallas Mavericks. "The biggest mistake entrepreneurs make when they're first starting out is they think they ha ...
Seven Steps to Building a Winning Sales Culture
Culture is the foundation of every solid business. It reflects what you stand for, what you value, and what you aspire to achieve. It defines your company's personality and shapes how you behave, work, and communicate. Sales leaders have a responsibi ...
How to Accomplish More in Four Days Than Most People Do in Four Weeks
We all know that it takes hard work to achieve our goals. And in the world of business and entrepreneurship, we often hear how we must be willing to sacrifice weeks, months, even years of slaving away to succeed. What if there was a way to accomplis ...
Three Marketing Mistakes That Kill Tech Startups
Just a decade ago, we could not imagine renting out someone's home, hailing a cab, or chatting on video with friends in other parts of the world - all with a single tap on our smartphones. Yet the Airbnbs, Ubers, and Facebooks of the tech world work ...
Eleven Must-Read Newsletters for Entrepreneurs
Entrepreneur magazine and digital editors share their picks for the best newsletters to keep entrepreneurs on top of the ever-changing entrepreneurial and tech scenes.