Stone Ward Receives PRSA Bronze Anvil Award for “Love, Little Rock” Campaign
Stone Ward, a full-service advertising agency with offices in Little Rock and Chicago, was recently named a 2018 Bronze Anvil Award of Commendation winner for its “Love, Little Rock” campaign. Executed on behalf of the Little Rock Regional Chamber and the city of Little Rock, “Love, Little Rock” was recognized in the “Word-of-Mouth (Viral, Buzz, Talk Triggers)” category, honoring tactics that “get key audiences talking or provide an avenue for conversation using different techniques.” The Bronze Anvil awards are presented by the Public Relations Society of America.
“The Love, Little Rock campaign created record awareness for the attributes that make our city a unique place to live, work and play, and it is an honor for our team’s work to be recognized by a notable organization such as PRSA,” said Millie Ward, President of Stone Ward. “I am so proud of our team for dreaming up this creative, viral campaign that’s now generated interest from several large companies that might not have known about Little Rock’s many benefits before.”
For more than 45 years, the Bronze Anvil Awards have celebrated the “best of the best” in public relations tactics. Stone Ward was one of only 82 organizations chosen for this year’s awards, among 525 entries. This demonstrates the high standards applied by the judges in their evaluation process.
“Love, Little Rock” has truly become a rallying cry for the Little Rock Region and has captured the attention of national site selectors by positioning Little Rock as a city ripe for economic development. Its tongue-in-cheek “breakup letter” to Amazon, beginning with the now-famous line “It’s not you, it’s us,” allowed the agency to celebrate the city’s resources and benefits with site selectors.
Starting with a full-page ad in the Washington Post, owned by Amazon CEO Jeff Bezos, on the RFP deadline, “Love, Little Rock” has since been featured or mentioned in nearly 1,000 pieces of print, online and broadcast news coverage totaling more than one billion potential impressions.
Other campaigns recognized in the “Word-of-Mouth” category included Universal Pictures with Zumba for its work in promoting the movie, “Despicable Me 3,” and Jack Links for its “Runnin’ With Sasquatch” campaign. American Greeting Cards was named the category winner for its “Device Like No Other” campaign unveiled at CES. A full list of winners is available here.
For more information on the Love, Little Rock campaign and Stone Ward, visit StoneWard.com.