Why We Love Little Rock?

Learn why the Little Rock region is a great place to live, work and play.

"It's a hidden treasure in the South that holds a lot of life. The food is great. The people are great. I don't think I've been bored since I've been here."

Laza Razafimanjato  

   Philander Smith College

31 Things to Do in 2023

"The beauty of the outdoors here is top notch. Little Rock is, in my humble opinion, undersold."

Lawrence Montgomery  

   Baptist Health


Shopping & Dining

Little Rock is a destination for good food, high-quality retail shops, and other entertainment.  With more than a million people within 100 miles of the capital city, and a stable and diverse economy, we enjoy maintained and consistent growth in the commercial retail sector.

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Arts & Culture

Little Rock has a thriving arts and culture scene. Experience the beauty of the Museum of Fine Arts, the sounds of the Arkansas Symphony Orchestra, the very best of Broadway, the grace of Ballet Arkansas and much more.

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While Little Rock's eight neighborhoods make up the region's anchor and the largest city in population, it's one of nine cities that combine to create the metro. The other eight - Benton, Bryant, Conway, Jacksonville, Maumelle, Sherwood, Cabot and North Little Rock - are all unique with their own special lures.

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Pinnacle Mountain

Outdoor Escapes

Little Rock has 52 parks with more than 5,000 acres, while North Little Rock boasts 12, including the 1,700-acre Burns Park, one of the largest municipal parks in the nation. There are also many state and national parks within a 60-mile radius of Little Rock that provide recreation and camping facilities.

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young students

Education Opportunities

Whether your family is looking for the private school experience, a large public high school with great sports teams or technical training, Metro Little Rock has no shortage of options for K-12 education.

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State Fair

Fair and Festivals

Arkansas isn't complete without its lineup of family-friendly festivals and fairs! Take a spin on a carnival ride, indulge in the food truck scene or rub shoulders with renowned filmmaking professionals.

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More reasons to Love Little Rock

Want to hear more about why Little Rock residents and visitors love it so much?